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SEO & GEOFuture-proof your search visibility
Traditional SEO is evolving. With the rise of AI-driven search like ChatGPT, Perplexity, and Google's Gemini, there are more opportunities for you to rank than ever. But only if you're working with an agency that understands both.
At The Fractions, we provide SEO and Generative Engine Optimisation (GEO) - ensuring your brand is one of the first answers for both traditional search engines and AI models. For people and machines.
Our approach to modern search
We don't just write content and blogs. We aim to create a technical authority for your domain through a structured, step by step process.
Deep sector research
We identify the high-value queries and intent keywords that your competitors are missing, or are ranking but with weak pages.
Utility-driven SEO
We build calculators, tools, and interactive insights that are difficult for others to replicate. These provide immediate value to your customers and high-signal data for search engines.
EEAT & YMYL standards
For regulated sectors like Finance and Medical, we build content to the highest standards of Experience, Expertise, Authoritativeness, and Trustworthiness - protecting your brand's reputation while growing its reach.
Content architecture
We create core pages that match user queries perfectly, designed to convert visitors into leads.
Human in the loop
We can use AI to scale your content, but with humans to lead. Our proprietary AI-enhanced tool constantly identifies sector-specific keywords and generates draft content and imagery whilst you sleep - then refined by our experts (or yours).
Main pages
Manually written with deep client experience and brand-specific knowledge.
High-frequency blogging
Accelerate your output with AI, but strictly edited by humans for quality, tone, and accuracy.
Zero bot tells
We eliminate the generic fluff associated with AI content so every page provides real value to your users.
Proven results in high-value sectors
We focus on revenue, not vanity traffic metrics. We target high-intent keywords and create informational and transaction-based pages that actually convert.
Mobile Sector
Scaled a client to 75,000 organic visits per month, driving tens of thousands in additional monthly revenue.
Financial Services
Dominated super-specific, high-intent terms for a boutique firm. High-value leads generating tens of thousands in monthly revenue.
Automotive Sector
An auto brand owned by our founder grew to 500,000 organic visits per month with one simple tool.
Building Your Authority
Link Building & Digital PR
The Basics
Social and directory links add value. We'll make sure your site is linking to your social assets and vice versa, and that your existing hard-earned reputation is working to build your EEAT score. Your social posts can appear in search results and AI overviews.
Link Building
Modern GEO/SEO focuses on contextual relevance and co-citations. We secure placements in high-authority, niche-relevant hubs that LLMs use as primary training sources. By creating referenceable assets like calculators and tools, we earn links from industry leaders naturally.
Digital PR & Data Authority
Digital PR influences the AI's consensus on your brand. We use data-led storytelling to secure earned media that proves your authority and makes your site the definitive source for AI models to cite.
The Fractions vs. the alternatives
| Feature | SEO & GEO The Fractions Way | Generic Agency The Generalist Way | In-House The DIY Approach |
|---|---|---|---|
| Primary Goal | Revenue & Profit We target high-intent keywords that drive sales. | Vanity Metrics Often focus on high-volume, low-value traffic to "pad" reports. | Survival Usually focused on basic ranking for the brand name. |
| Search Horizon | GEO Ready Optimised for traditional Google plus AI models (ChatGPT, Gemini). | Traditional Stuck on 2020-style keyword lists and meta-tags. | Reactive Chasing the latest Google update after the traffic drops. |
| Content Strategy | Utility-Driven We build calculators and tools that earn links naturally. | Quantity-Driven Frequent, generic blog posts with little unique value. | Time-Limited Ad-hoc blogging when time permits; often lacks depth. |
| AI Integration | Human-in-the-Loop AI scales production; humans ensure quality and remove "bot tells." | Automated Fluff High risk of generic AI content that search engines penalise. | Basic Use Simple AI prompts that often result in shallow, repetitive content. |
| Trust (E-E-A-T) | Expert-Led Strict adherence to YMYL standards for Finance and Medical sectors. | Surface Level Content lacks the "Experience" signals needed for high-stakes sectors. | Hard to Prove Difficult to build an authoritative "voice" without a technical plan. |
| Link Building | Technical Co-citations Earned via data-led PR and referenceable assets. | Bought Links Risky "link packages" from irrelevant, low-quality sites. | Organic Only Relies on luck or basic directory listings; very slow to scale. |
| Transparency | No Handcuffs Simple 3-month rolling contracts. You stay for the results. | 12-Month Lock-ins Legal contracts keep you there, not performance. | N/A High "time debt" instead of financial cost. |
| Integration | Full Stack SEO works with your CRM, ads tracking, and bespoke code. | Siloed Marketing often doesn't "talk" to your technical lead-gen systems. | Fragmented Disconnect between the website content and the sales process. |
Simple Terms
We don't do 12-month lock-ins. It will take at least 3 months to make a difference, so our contract is a 3-month rolling one. We provide transparent plans based on your needs and your existing team's time and resources. We can do it all, or just provide the plan and tools.