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Brilliant ads. Better journeys. More profit.That's it.
We run expert Google & Meta ads and build the customer journeys behind them - so £1m-£20m businesses grow the revenue that actually makes money.
extra revenue per year - profitably - for a business mobile provider
growth from ads in 18 months, at over 400% ROI
added annual revenue for a premium finance client
Most agencies stop at the click.We keep going.
Getting traffic isn't your problem. Turning it into profit is.
Plenty of agencies can run your ads. They'll send you leads, hand you a report, and wish you luck. But if you sell something considered - something with a real sales cycle - the click is where the work starts, not where it ends.
We do the whole job. The ads that bring the right people in. The customer journey that turns them into buyers. And the data that connects the two, so every month works better than the last.
That's why our clients don't just grow. They grow profitably.
Attract. Convert. Compound.
Attract
Expert Google & Meta ads that find buyers, not browsers.
Convert
User journeys rebuilt around how your customers actually buy.
Compound
Data from both feeding both, so results improve every month.
£6m in revenue. No profit. Here's what we found.
A business mobile provider came to us stuck. Decent revenue, but their margin had vanished. Their previous agency was chasing lead volume - and most of those leads were unworkable.
They didn't know when their customers were ready to buy. Now they know everything.
A premium auto finance client had a long sales cycle and a problem to match: buyers would apply, then go quiet. Nobody knew who was still interested, who'd gone cold, or when to pick up the phone.
Same market. Same competitors. Better emails.
Kapital Finance needed to scale outbound lead generation and modernise email engagement across their preferred sectors. Everyone else was sending generic blasts. We built something sharper.
Aston & James - Testimonial
"We worked with The Fractions to generate leads for our furniture division at Aston and James. We stock a lot of products from different suppliers as well as custom-built solutions.
They spent time understanding our business and built a new mini-website for us which created some great leads through Google Ads. We closed tens of thousands of pounds of furniture orders, which is only increasing as more repeat orders come in.
Attract. Convert. Compound.No magic - just three things done properly, together.
Attract - ads that find buyers, not browsers.
Expert Google and Meta campaigns, built around the customers that make you money - not the ones that make the lead count look good. For our business mobile client, that meant paying more for the 10+ handset leads and walking away from the junk.
Convert - journeys rebuilt around how your customers actually buy.
We fix the path from click to deal: the forms, the follow-ups, the moments where good leads go quiet. If your buyers take weeks to decide, your website should work those weeks, not just the first visit. That's why our auto finance client now has a quoting dashboard instead of an application form.
Compound - data from both feeding both, so results improve every month.
What happens in the journey feeds back into the ads. What happens in the ads shapes the journey. Most agencies run these separately. Connecting them is the whole point - and it's why our results get better over time instead of plateauing.
Built for £1m - £15m founder-led businesses
We work with ambitious businesses turning over £1m to £15m - the size where marketing stops being a cost line and starts being the growth engine. Usually we're talking directly to the founder or MD.
And no, you don't need a big team. Most of our clients have small marketing and tech teams - some have none. That's what we're for. We do the thinking, the building, and the running. You see the results in the numbers that matter: revenue and profit.
If you want marketing measured in impressions, we're not your agency. If you want it measured in money, let's talk.
