Book a call
B2C Lead Generation
Your profit is in the detail.
Most agencies will tell you they can get you more leads. We focus on getting you more sales - by building the path from the first click to the final conversion and keeping the ad platforms focused on what you want.
The user journey: removing the friction
A B2C customer is impatient. If your mobile journey is slow or your forms are too long, they're gone.
Instant load times
We build bespoke landing pages that load instantly. In B2C, every millisecond saved is a percentage gain in your conversion rate.
Mobile-first engineering
Most of your customers are on their phones. We build the journey specifically for them, ensuring the transition from an ad to a lead is seamless.
Fixing the leaks
We look at where people drop off. Often, it's a small technical error or a confusing step. We find it, fix it, and improve conversion at every stage.
Paid search and social: where your buyers live
We place your brand exactly where your customers are looking.
Capturing intent
On Google and Bing, we target the people actively searching for what you sell. We don't bid on broad terms that bring in the tyre-kickers.
Interruptive excellence
On Meta (Facebook/Instagram) and TikTok, we use visual proof and smart targeting to catch people's attention and keep your brand top-of-mind.
The negative strategy
We spend a lot of time telling ad platforms what you don't want. By excluding the wrong audiences and broad keywords, we stop your budget being wasted on junk traffic.
Trust and social proof
In B2C, trust is what you are selling. Your product is rarely unique or only available from you.
As well as reviews and trust ratings, we show the technical proof - accreditations, regulatory signals, and social proof that demonstrates you know your stuff. Your landing page needs to answer the customer's concerns before they even ask.
No more junk: real-time lead validation
B2C lead gen is notorious for fake numbers and nonsense data. We stop that at the front door.
Our systems check mobile numbers and emails as they are entered. When we identify a bad lead, we tell the ad platform - training Google and Meta to stop showing your ads to people who give fake details, which naturally lowers your cost-per-sale.
Our expertise: we've done this before
We aren't learning on your budget. We've delivered high-performance campaigns for some of the UK's biggest brands.
Finance
Generated over £100 million in annual revenue for our clients in the financial services sector.
Automotive
Trusted by 14 of the top 20 UK car brands to drive high-value enquiries and conversions.
Scale
We've grown boutique B2C brands from local players to national leaders by obsessing over the details that most agencies ignore.
Lillian Stanley - Case study
Lillian Stanley are experts in luxury car finance, with a reputation for going the extra mile for their clients – high-net-worth individuals and company owners who expect the best. They've built a very successful business on strong relationships and referrals, thanks to their dedication to exceptional customer service and impressive network of top-tier lenders.
Aston & James - Testimonial
"We worked with The Fractions to generate leads for our furniture division at Aston and James. We stock a lot of products from different suppliers as well as custom-built solutions.
They spent time understanding our business and built a new mini-website for us which created some great leads through Google Ads. We closed tens of thousands of pounds of furniture orders, which is only increasing as more repeat orders come in.
The Fractions vs. the alternatives
| Feature | Technical B2C The Fractions Way | Standard Generalist Agency |
|---|---|---|
| The Journey | Bespoke & Instant Clean code built for mobile conversion. | WordPress Templates Slow, clunky, and loses you customers. |
| Social Proof | Sector-Specific Authority Trust built on technical expertise and regulatory signals. | Generic Simple widgets that don't satisfy serious enquiries. |
| Lead Quality | Real-time Validation We block the nonsense before it hits your desk. | Volume-Focused They celebrate the "lead count" regardless of quality. |
| Ad Strategy | Negative-First We exclude the junk to protect your P&L. | Broad They open the doors to everyone to pad out their reports. |
| Ownership | Total You own the code and the tracking we build. | Rented You lose your pages and data if you leave them. |
| Contract | 3-Month Rolling No long-term handcuffs. | 12-Month Lock-in You're trapped even if the ROI isn't there. |
Simple plans. Technical precision. No annual contracts.