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Digital PRBuilding your story
Most PR agencies chase headlines for vanity. We chase authority for ROI. Digital PR is the way we grow your domain authority via links - one of the key building blocks of the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) that search engines and AI models demand.
Data-led storytelling
We don't send generic press releases. Journalists are tired of sloppy PR. We use your business data, proprietary insights, and custom-built calculators to create "link-worthy" stories.
Original research
We produce industry benchmarks and datasets that journalists actually want to cite - giving you the kind of third-party validation that money can't buy.
Authority in regulated sectors
We specialise in high-stakes industries like Finance, Automotive, and Medical - ensuring your brand is mentioned in the right places to satisfy YMYL standards.
Influencing the AI consensus
Digital PR is a core part of GEO (Generative Engine Optimisation). We ensure that when an LLM looks for a market leader, your brand is the one it finds in the press.
Reacting with expert commentary
Journalists are always searching for validation for their editorial position. Our role is to guide them to your expertise. Expert commentary usually earns high-value links, which means more traffic for you.
Our technical process
SEO/GEO audit
Check the basics and find out where you are - identifying the gaps before we pitch anything.
Sector insights
We find the data gaps in your industry that no one else is filling.
Asset creation
We build the tools, calculators, or reports that fill those gaps and become naturally link-worthy.
Targeted outreach
We pitch to high-authority, niche-relevant publications - not just "any" site that will have us.
Measurable ROI
We track how these mentions improve your organic rankings and your "trust score" with AI engines.
The Fractions difference
We are a full service agency, but we lean more towards the technical side than the creative side. We understand that a mention in a top-tier financial or automotive journal is worth a thousand low-quality blog posts. It's a small step that creates a massive leap in your domain authority.
Results that speak for themselves
Every campaign we run is tied back to revenue and authority - not vanity metrics. Here are two examples of what we've delivered for clients.
The Business Hub is a UK-based aggregator for business mobile phone and broadband contracts. They work with the UK's largest telecom providers such as O2, Vodafone, BT and Three to secure the best deals for businesses of all sizes, from smaller firms to global enterprises.
Their unique selling proposition lies in their comprehensive comparison of a fragmented market, combined with expert knowledge and a personalised service, helping businesses find the perfect connectivity solutions for their needs.
The challenge
The Business Hub approached us with a clear goal: increase lead generation, particularly from larger businesses, to drive revenue growth. Their previous agency lacked transparency and withheld access to crucial campaign data, hindering their ability to optimise performance. This resulted in lead costs that were circa 20% higher than desired and a decline in enquiries from high-value, larger businesses, impacting their profit margins. The sales team was struggling to meet their targets due to insufficient lead volume and quality.
Lillian Stanley - Case study
Lillian Stanley are experts in luxury car finance, with a reputation for going the extra mile for their clients – high-net-worth individuals and company owners who expect the best. They've built a very successful business on strong relationships and referrals, thanks to their dedication to exceptional customer service and impressive network of top-tier lenders.
Aston & James - Testimonial
"We worked with The Fractions to generate leads for our furniture division at Aston and James. We stock a lot of products from different suppliers as well as custom-built solutions.
They spent time understanding our business and built a new mini-website for us which created some great leads through Google Ads. We closed tens of thousands of pounds of furniture orders, which is only increasing as more repeat orders come in.
The Fractions vs. the alternatives
| Feature | Digital PR & Link Building The Fractions Way | Traditional Generalist PR Agency | In-House DIY / Standard PR |
|---|---|---|---|
| Primary Goal | Authority & ROI We chase high-value links and technical trust signals. | Vanity & Headlines Focus on brand mentions and reach, regardless of link quality. | Awareness Getting your name out there in local or social circles. |
| Methodology | Data-Led Using original research, benchmarks, and custom calculators. Automated and manual outreach for maximum effect. | Story-Led Relying on generic press releases and creative angles which can work but are inconsistent. | Manual Emailing local journalists or posting on social media. |
| Targeting | Niche-Relevant High-authority publications in Finance, Auto, and Medical. | Mass Market Pitching to anyone who will listen, regardless of niche authority. | Broad Local press or low-tier industry blogs. |
| Search & AI Impact | GEO Focused Specifically designed to influence the AI/LLM consensus on your brand. | Incidental Any SEO benefit is usually a byproduct, not the strategy. | Minimal Unlikely to move the needle for search engines or AI models. |
| E-E-A-T & YMYL | Built-in Expert commentary and data satisfy strict trust standards for regulated sectors. | Surface Level Often lacks the technical depth required for high-stakes industries. | Hard to Verify Lacks the third-party "expert" signals that AI looks for. |
| Link Quality | High-Value Focused on "referenceable" assets that earn authoritative back-links. | Variable Many mentions lack a link, or link to the homepage only. | Low Often results in "no-follow" links or basic brand mentions. |
| Technical Process | Integrated Starts with an SEO/GEO audit to find data gaps before pitching. | Siloed PR operates independently from your website's technical health. | Reactive Responding to events without a long-term technical plan. |
| Contract Style | Transparent No annual contracts. Results-based, rolling plans. | Retainer-Heavy Often requires 6–12 month commitments regardless of links earned. | Ad-hoc Done when time permits, leading to inconsistent results. |
Simple plans. No annual contracts. Results-based, rolling plans - you stay because it's working, not because you signed something.