
Imagine discovering untapped potential in your current campaigns. Increasing your conversion rates, lowering your cost per acquisition and seeing a significant increase in your bottom line. This isn't just about clicks; it's about business growth.

ROI for a financial services brand using Google Ads.
of revenue in 60 days for a B2B mobile service provider
Free best practice guides for our clients covering major ad platforms.
Tracking & measurement
Get the basics right! Are you accurately tracking your conversions? Are your analytics properly linked? We'll look at everything from correct tracking code installation to sophisticated event tracking.
Campaign structure & targeting
Is your campaign set up for success? Are you targeting the right audience? We'll assess your targeting strategy and identify opportunities to refine your reach and improve your ROI.
Ad copy & quality score
Are your ads compelling and relevant? We'll check your ads, see if landing pages are optimised, and if your calls to action are on point.
Bidding & budget optimisation
Are you getting the most out of your budget? We'll review your bidding strategies and identify opportunities to increase your profits and ensure your current strategy matches your business and revenue goals.
Extensions & enhancements
Are you using everything in the Google toolbox? We'll ensure you're using the right products in the right places to maximise your effectiveness.
Legal & compliance
Complying with the latest rules and regulations is tough and can greatly impact your reporting leading to inaccurate targeting and wasted budget. We'll check to make sure you're fully up-to-date and compliant.
We're driven by results and we're confident that our expertise can help you achieve big improvements on your Google Ads performance. Keep reading for a case study from one of our latest clients, or book your free audit today.

The Business Hub is a UK-based aggregator for business mobile phone and broadband contracts. They work with the UK's largest telecom providers such as O2, Vodafone, BT and Three to secure the best deals for businesses of all sizes, from smaller firms to global enterprises.
Their unique selling proposition lies in their comprehensive comparison of a fragmented market, combined with expert knowledge and a personalised service, helping businesses find the perfect connectivity solutions for their needs.
The Business Hub approached us with a clear goal: increase lead generation, particularly from larger businesses, to drive revenue growth. Their previous agency lacked transparency and withheld access to crucial campaign data, hindering their ability to optimise performance. This resulted in lead costs that were circa 20% higher than desired and a decline in enquiries from high-value, larger businesses, impacting their profit margins. The sales team was struggling to meet their targets due to insufficient lead volume and quality.
"We worked with The Fractions to generate leads for our furniture division at Aston and James. We stock a lot of products from different suppliers as well as custom-built solutions.
They spent time understanding our business and built a new mini-website for us which created some great leads through Google Ads. We closed tens of thousands of pounds of furniture orders, which is only increasing as more repeat orders come in.
