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Link buildingEngineering trust signals
Link building isn't just about volume; it's about relevance. If your site doesn't have the right votes from other authoritative domains, your high-performance content will never reach its full potential.
We don't buy links. We build assets.
Off-the-shelf link packages are a risk to your business. We take a bespoke approach, building the technical infrastructure that earns links naturally.
Referenceable assets
We build bespoke tools, calculators, and interactive pages that industry leaders want to link to.
Niche-relevant hubs
We go for placements in the specific hubs that Google and LLMs use as primary sources of truth for your sector.
Contextual relevance
The links we build are placed within content that is relevant to your business, your keywords, and your customers' queries.
Why it matters for ROI
Lower ad costs
Higher organic authority can translate to improvements in your Quality Score, which can lower your CPC on Google Ads.
Sustainable growth
Unlike ads, a strong link profile continues to deliver traffic and leads long after the initial work is done.
Competitive edge
In regulated sectors like Finance and Insurance, the technical difficulty of earning high-quality links is your biggest "moat" against competitors.
Proven technical pedigree
We apply the same diligence to link building as we do to our bespoke website builds. It's about clean, high-quality connections that strengthen your digital asset. Our methods have helped scale mobile clients to 75,000 monthly visits and financial firms to tens of thousands in extra monthly revenue.
Total transparency
No black box reporting. You see exactly where every link comes from and why it matters for your bottom line. We're not going to target high volume, low value words. We will show you what we are looking to achieve and why.
Results that speak for themselves
Our link building work is part of a wider technical strategy. Here's what that looks like in practice.
The Business Hub is a UK-based aggregator for business mobile phone and broadband contracts. They work with the UK's largest telecom providers such as O2, Vodafone, BT and Three to secure the best deals for businesses of all sizes, from smaller firms to global enterprises.
Their unique selling proposition lies in their comprehensive comparison of a fragmented market, combined with expert knowledge and a personalised service, helping businesses find the perfect connectivity solutions for their needs.
The challenge
The Business Hub approached us with a clear goal: increase lead generation, particularly from larger businesses, to drive revenue growth. Their previous agency lacked transparency and withheld access to crucial campaign data, hindering their ability to optimise performance. This resulted in lead costs that were circa 20% higher than desired and a decline in enquiries from high-value, larger businesses, impacting their profit margins. The sales team was struggling to meet their targets due to insufficient lead volume and quality.
Lillian Stanley - Case study
Lillian Stanley are experts in luxury car finance, with a reputation for going the extra mile for their clients – high-net-worth individuals and company owners who expect the best. They've built a very successful business on strong relationships and referrals, thanks to their dedication to exceptional customer service and impressive network of top-tier lenders.
Aston & James - Testimonial
"We worked with The Fractions to generate leads for our furniture division at Aston and James. We stock a lot of products from different suppliers as well as custom-built solutions.
They spent time understanding our business and built a new mini-website for us which created some great leads through Google Ads. We closed tens of thousands of pounds of furniture orders, which is only increasing as more repeat orders come in.
The Fractions vs. the alternatives
| Feature | Technical Link Building The Fractions Way | Link Packages Generalist Agency | In-House DIY / The Basics |
|---|---|---|---|
| Primary Method | Asset Engineering We build tools and calculators that industry leaders want to reference. | Buying Placement Purchasing links from "link farms" or generic guest post networks. | Outreach & Directories Submitting to local directories or asking for shares. |
| Link Relevance | Contextual & Niche-Specific Links are placed in content that matches your sector and user queries. | Generic Links often appear on "multi-topic" sites that have no topical authority. | Broad Usually limited to social profiles or low-authority business listings. |
| Search Engine Trust | High (Co-citation) We target hubs that Google and LLMs use as primary "sources of truth." | Low / Risky Links from unvetted sites can lead to algorithmic penalties or manual actions. | Minimal Search engines see these as entry-level signals only. |
| Ad Spend Impact | Reduces CPC Higher organic authority improves Quality Scores, lowering your Google Ads costs. | None Low-quality links do not influence the technical metrics that lower ad costs. | Low Doesn't move the needle enough to affect the paid ads ecosystem. |
| Competitive Moat | High In regulated sectors (Finance/Medical), our bespoke links create a gap rivals can't easily bridge. | Zero If you can buy the link, your competitor can buy the same one tomorrow. | Low Anyone can replicate basic directory listings and social shares. |
| Longevity | Sustainable High-quality, earned links stay active and pass value for years. | Fragile Purchased links often disappear when the site is flagged or the agency stops paying. | Permanent Usually stays active but provides low link equity. |
| Reporting | Total Transparency You see every link, the logic behind it, and its impact on the bottom line. | Black Box Often hides the source of links until they are live - or hides them entirely. | Manual Tracking is often inconsistent or done via basic spreadsheets. |
| Contract Style | 3-Month Rolling We rely on performance and technical growth to keep you with us. | 12-Month Lock-in You are tied into a "package" regardless of link quality or results. | N/A Limited by your own time and internal resource. |
3-month rolling contracts. No lock-ins. We rely on performance and technical growth to keep you with us.