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Kapital Finance Case Study
Kapital Finance needed to scale outbound lead generation and modernise email engagement across their preferred business sectors. We helped them move from generic mass emails to a data-driven, high-precision outreach model.
increase in website traffic vs previous activity
average email open rate
verified sales leads generated
The client
Kapital Finance operates in a highly competitive market where traditional blast emails are common and prospects often receive multiple similar messages. They needed a smarter way to scale outbound lead generation and modernise email engagement across their preferred business sectors.
The challenge
Kapital Finance operated in a highly competitive market where traditional blast emails are common and prospects receive multiple similar messages. They struggled to tailor messaging to their distinct preferred sectors, saw high bounce rates from outdated contact lists, and needed to make sure their emails were landing in the primary inbox rather than spam folders.
The solution
We shifted Kapital Finance from their previous agency's approach to a "Volume with Precision" model, integrating internal datasets with external market intelligence:
ICP & persona architecture
We defined Ideal Customer Profiles by analysing Kapital's most successful historical deals, using those benchmarks to identify high-propensity targets in their preferred sectors.
Waterfall data enrichment
By querying multiple data sources in sequence, including Companies House, we achieved a 98%+ verification rate on lead contact info before the first email was ever sent.
The right platform for cold outreach
We reviewed current and prospective email service providers and chose Instantly.ai as the best platform, particularly for cold outreach deliverability.
Technical infrastructure via Instantly.ai
We deployed inbox rotation across multiple authenticated domains, automated warmup, and A/B (A/Z) testing of subject lines and CTA placement, to manage scale without sacrificing the human touch.
The results
The partnership between The Fractions and Kapital Finance turned their outbound function into a revenue engine:
Open rate
Campaigns achieved a 71.9% average open rate, far above typical cold outreach benchmarks.
Reply rate
A 4.6% reply rate reflected the impact of precise targeting and personalisation over generic blast emails.
Bounce rate
Just 0.3% thanks to the waterfall verification process, protecting sender reputation and deliverability.
Website traffic & leads
A 1381% increase in website visits compared to previous activity, and 108 verified sales leads generated.