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Lillian Stanley Case Study
Lillian Stanley are experts in luxury car finance, with a reputation for going the extra mile for their clients – high-net-worth individuals and company owners who expect the best. They've built a very successful business on strong relationships and referrals, thanks to their dedication to exceptional customer service and impressive network of top-tier lenders.
ROI within the first year
increase in revenue in under 12 months
system consultations and development to enhance user experience.
The client
Lillian Stanley are experts in luxury car finance, with a reputation for going the extra mile for their clients – high-net-worth individuals and company owners who expect the best. They've built a very successful business on strong relationships and referrals, thanks to their dedication to exceptional customer service and impressive network of top-tier lenders.
The challenge
While Lillian Stanley thrived on referrals and personal connections, they knew there was untapped potential online. They wanted to increase their digital presence and attract more customers directly. They had tried a few advertising agencies and just couldn't get it to work to its potential. However, their existing analytics setup wasn't giving them the clear picture they needed to understand which online channels were truly delivering. This made it tricky to optimise their Paid Search Advertising and scale their online operation effectively.
The solution
We were referred by a mutual contact who thought we'd be a good fit. We teamed up with Lillian Stanley to develop a digital strategy to fix their challenges:
Clearer analytics, smarter decisions
We streamlined Lillian Stanley's ads and analytics, making sure they had accurate and consistent data across all their online channels right through to the sales result. This gave them a much clearer understanding of customer behaviour, campaign performance, and where their marketing budget was working best.
Google Ads
With reliable data in hand, we fine-tuned Lillian Stanley's Google Ads campaigns, simplifying the structure and adding in their sales data to help Google learn what a good customer looked like. This helped with targeting the users and demographics to attract high-value customers. The result? Growth in revenue from ads of over 700% in a year.
Putting customers in the driving seat
Getting set for scale. To make life easier for customers and boost efficiency, we built a bespoke online calculator so clients could generate personalised car finance quotes 24/7, freeing up time for the Lillian Stanley team to create exceptional customer experiences.
The results
The partnership between The Fractions and Lillian Stanley delivered some impressive results:
Online sales grew
Thanks to our data-driven approach and optimised campaigns, Lillian Stanley saw a big jump in online sales and profitability, with a 720% increase in revenue from Google Ads and a 180% increase in Return on Investment during a 12 month period.
Google Ads ROI Accelerated
By making sure every penny of their ad spend was working hard, we helped Lillian Stanley achieve a huge improvement in their Google Ads ROI freeing up cash to invest in more clients
User Journeys
The self-serve calculator provides a seamless and user-friendly online experience, reflecting Lillian Stanley's commitment to outstanding customer service and our expertise in online calculators. This supports modern customers who increasingly want to do their comparisons online.
Ready to Scale
With robust analytics, optimised campaigns, and a streamlined online process, Lillian Stanley is now in pole position to scale its online operation and accelerate future growth.