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The Business Hub Case Study
The Business Hub is a UK-based aggregator for business mobile phone and broadband contracts. They work with the UK's largest telecom providers such as O2, Vodafone, BT and Three to secure the best deals for businesses of all sizes, from smaller firms to global enterprises.
of revenue within 60 days
gross profit within 9 months of working together
handset deals from major airlines & global brands
The client
TheBusinessHub.co.uk is a UK-based aggregator for business mobile phone and broadband contracts. They work with the UK's largest telecom providers such as O2, Vodafone, BT and Three to secure the best deals for businesses of all sizes, from smaller firms to global enterprises.
Their unique selling proposition lies in their comprehensive comparison of a fragmented market, combined with expert knowledge and a personalised service, helping businesses find the perfect connectivity solutions for their needs.
The challenge
TheBusinessHub.co.uk approached us with a clear goal: increase lead generation, particularly from larger businesses, to drive revenue growth. Their previous agency lacked transparency and withheld access to crucial campaign data, hindering their ability to optimise performance.
This resulted in lead costs that were circa 20% higher than desired and a decline in enquiries from high-value, larger businesses, impacting their profit margins. The sales team was struggling to meet their targets due to insufficient lead volume and quality.
The solution
We implemented a data-driven strategy to address their challenges and to get them 'growth ready', starting with a thorough analysis of their existing customers, their goals and their user journey.
This feedback allowed us to identify common characteristics among their most valuable clients, building detailed Ideal Customer Profiles (ICPs). These insights shaped our acquisition strategy and informed our Google Ads campaigns.
We created highly targeted ads designed to reach the right decision-makers within larger businesses and reduced waste by analysing non-performing assets, keywords and ads.
We worked closely with the internal team to ensure their landing page experience was optimised for conversions, with clear calls to action and compelling messaging to answer customer needs and created a feedback loop with successful leads and sales.
We worked with their internal development teams to change tracking and reporting to optimise revenue and create the right signals for the ad platforms.
Google and Meta thrive on quality data, so matching the feedback loop to lead values and our ideal customers was vital to train the algorithms to identify the right customers.
The results
The collaboration between our teams proved highly successful. Within just 60 days, we exceeded the initial campaign goals, generating over a thousand high-quality leads that translated into over £100k in attributed revenue to date.
After 9 months of working together we're delivering multi-million Gross Profit and driving hard to increase volumes across multiple channels and verticals.
This success was driven by:
Reduced Lead Costs
By optimising campaigns based on data-driven insights, we significantly reduced lead acquisition costs which meant a higher ROI and increased investment in marketing.
Increased High-Value Enquiries
We successfully attracted a higher volume of enquiries from larger businesses, boosting higher-margin deals, landing 250+ handset deals from major airlines and global brands like Ralph Lauren.
Improved Sales Performance
The increase in qualified leads enabled the sales team to exceed their targets, and have greater confidence in their leads, driving substantial revenue growth.
The future
Building on this initial success, we are now partnering to launch new products within the financial services vertical. This expansion will further accelerate their growth and solidify their position as a leading provider of business solutions.