Discover expert strategies to maximise your Google Ads ROI and boost your online advertising success.

Understanding Where You Are

To improve your Google Ads ROI, it's important to first understand where you currently stand. Take a deep dive into your current campaign performance and analyse key metrics such as click-through rates, conversion rates, and cost per conversion, and especially your ROI, or Return on Invetsment. Identify any areas of improvement or underperformance.

By understanding where you are, you can better identify the areas that need the most attention and allocate your resources effectively. You can do this with an Ads Audit.

2 An optional caption for the image that will be added to the gallery. Enter any descriptive text for this image that you would like visitors to be able to read.

3 An optional caption for the image that will be added to the gallery. Enter any descriptive text for this image that you would like visitors to be able to read.

4 An optional caption for the image that will be added to the gallery. Enter any descriptive text for this image that you would like visitors to be able to read.

5 An optional caption for the image that will be added to the gallery. Enter any descriptive text for this image that you would like visitors to be able to read.

Creating KPIs

Creating key performance indicators (KPIs) is crucial for measuring the success of your Google Ads campaigns. Start by defining your goals and objectives. Are you looking to increase website traffic, generate more leads, or boost sales? For us, the key goal is usually generating ROI, and profit to generate free cash-flow. That's money you can use to invest in growth.

Once you have identified your goals, establish specific and measurable KPIs that align with these objectives. Examples of KPIs include click-through rate, conversion rate, return on ad spend (ROAS), ROI and cost per acquisition (CPA). 

By setting clear KPIs, you can track your progress and make data-driven decisions to optimise your campaigns.

Aligning Your Reporting

To improve your Google Ads ROI, it's essential to align your reporting with your goals and objectives. Customize your reporting to focus on the key metrics that matter most to your business. Simplify your reporting to focus on the Key KPIs. Look at long and short periods to compare the results of short term tweaks and long term strategies.

Regularly review and analyse your reports to gain insights into your campaign performance. Look for trends, patterns, and areas of improvement. Use this information to make strategic adjustments and optimise your ads.

By aligning your reporting with your goals, you can effectively measure the impact of your campaigns and make data-driven decisions.

Finding Scale- Opportunities and Challenges

Once you have optimised your Google Ads campaigns and achieved a positive ROI, it's time to find scale. Scaling your campaigns should involve increasing your ad spend while maintaining or improving your ROI. 

Consider expanding your target audience, exploring new keywords, or testing different ad formats. Continuously monitor your performance and make adjustments as needed to maximise your reach and conversions.

Finding scale requires a strategic approach. There is a point at which your ROI will reduce, when you hit the scale wall. You can learn more about that here.

Continuous Monitoring and Optimisation

Regularly analyse your campaign data and identify areas for improvement. Test different ad variations, landing pages, and targeting options to optimize your click-through and conversion rates.

Stay up-to-date with industry trends and changes in the Google Ads platform. Implement new features and strategies to stay ahead of the competition.

Learn more about how our in depth Scale Audit identifies opportunities for performance advertising growth.