How It Works

Want to increase your ROI now? Here's where it begins.

 

Our starting point is understanding your growth and ROI challenges. What's really stopping you from profitably scaling your campaigns?

 

We'll do a Scale Audit which covers 4 key areas: Business Objectives, Advertising Objectives, Goals and Reporting, and Campaigns.

 

This gives us a solid base to scale your business.

Discovery Call

1

It all starts here. We'll identify your key challenges and opportunities.

2

Let's find out where you are, and where you want to be

3

We'll schedule an audit to uncover your route to growth

Scale Audit

Our performance audit dives right into the heart of the matter. It’s a week or so of work to understand the levers that can transform and scale your business.

 

We’ll deep-dive into analytics and event data, unlock breakthroughs in your Ads accounts, creating a report with opportunities and challenges to walk you through.

 

And because we’re techs at heart, we’ll order it by priority. No fluff. Just common sense and business value.

View the audit categories.

Opportunities To Create Value

After the audit we’ll present our findings to you. The great, the good and the well, just OK! You'll come out of this with clarity on where you are, and a vision for moving forward.

 

Growth IS challenging. But worth it. If you've got the team in place already you can lead things yourself, or take the express route to better ROI, and let us help.

 

Either way, you can access to our Marketing Operations System. Our unique blueprint breaks down the process of improving your ROI into practical guides, with clear detail, from the very top-level objectives down to the maths of A/B testing! 

Self-Managed Option

Create better with your own team

By accessing our comprehensive library of key information, you’ll find the standards, tools, templates and services that we use to create ROI for a small monthly fee.

From Technical Hierarchy, to GA4, to simple Ads Guides, the whole world of Ads knowledge across your chosen platform is there for you.

 

If you're an agency, you can access our Beta on request. We're bringing a white label version to market to support creatives to bridge the gap between beautiful adverts and the technical data needed to deliver great results.

Supercharge Results Using Our Team

1

Use the full power of our 20 years plus of online experience to shortcut to your solution. We’re called TheFractions for a reason. You get highly-skilled experts in Google Ads, or Facebook or TikTok, for a fraction of the full-time equivalent.

2

We’ve dealt with the largest international businesses to fast-growing SMEs and created businesses that power some of the data behind Sky Adsmart. We’ve built businesses that have 2.5 million registered users. We know growth.

3

We'll get the technical basics right, and then work with you to amplify this with better Ads. We love creating value.

4

And if we can’t increase your ROI by 33% on any of your campaigns, we’ll refund your audit fee.

Collaborate To Win

Breakthrough scaling is tough, but we've got your back. And we collaborate with the best specialists to make sure you get the right support to push through to success. Together.